Forbes: Where Does Apple Pay Fall Short?

Apple has a long history of making things work that others have previously tried. With the iPod and the iPad, Apple brought ideas to life that many smart people had been banging away at for a while. The latest attempt to succeed where others have stalled is in the area of the mobile wallet. Almost every company who has a direct relationship with consumers will have to come to terms with Apple’s mobile payment system (called Apple Pay), either adopting it, or rejecting it for a good reason.

This story provides a high level guide to Apple Pay, explaining where the technology will be a good fit and where it will fall short. The bottom line: Using Apple Pay, like using other third party mobile wallets, has one huge flaw: You give up the direct relationship with the customer. If you are seeking to do more than accept money from consumers you must have a way, besides Apple Pay, of creating and maintaining that direct relationship in a mutually beneficial manner.


MEDIA ADVISORY - Paydiant Executive to Speak at Fall 2014 Mobile Payments Conference

NEWTON, MA, October 6, 2014 Paydiant executive Mark Budreski will participate in a panel discussion about mobile wallets and retail at the Fall 2014 Mobile Payments Conference taking place October 6 - 8 in Skokie, Illinois. The event, being held at the DoubleTree by Hilton, North Shore-Chicago, will focus on the mobilization of retail and customer engagement and its impact on present and future retail strategies. 

Budreski is vice president at Paydiant and works directly with national retailers shaping and implementing their merchant-branded mobile wallet strategies.  At the Mobile Payments Conference, he will participate on a panel discussion titled Mobile Payments, Loyalty and Merchant Services: What You Need to Know, which will take place on Wednesday, October 8th from 8:30 - 9:10 am.  The panel will be moderated by John Stafford, executive vice president at Parallel Communications Group and also include Mark Dunlap, Sr. Vice President-North America for Warbler Digital and Andy O'Dell, Chief Strategy Officer for Clutch.

Payments Journal: Does the Starbucks App Stand a Chance Against Apple Pay?

It's been almost two weeks since Apple announced its long-awaited entry into payments with Apple Pay. For payments geeks, which includes everyone at Mercator Advisory Group, this was our Comic-Con. We've been busy these past couple of weeks putting out numerous think pieces on what this development means for various stakeholders within the payments ecosystem. We have also had a number of calls with clients and other industry stakeholders, all keen to understand where they stand if Apple succeeds in driving a once in a generation change in the way people pay for things. One of the questions I have been wrestling with since the Apple’s September 9 keynote is what Apple Pay means for retailers who are investing in their own wallet apps that combine loyalty and payments?


Mobile Payments Today: Paydiant's Large Role in Mobile Payments

Paydiant, the technology provider behind the Merchant Customer Exchange mobile wallet CurrentC, recently relocated its headquarters to a bigger space in the Boston area. The need for the move corresponded with how mobile payments have evolved over the past year.

"We have a lot going on right now, and we have to keep up with what our customers want [and expand]," Gardner told me when I visited the company's new location just down the road from a major transportation hub. "This couldn't be a better time as it relates to mobile payments, and we're in the middle of that tornado right now."


Digital Transactions: Huge Softcard Coup with Subway Poses No Threat to Startup Paydiant, Top Exec Says

The telco-controlled mobile-wallet provider Softcard scored a major coup on Tuesday with the announcement that the massive Subway sandwich chain will start accepting its wallet Oct. 1 at its more than 26,000 U.S. locations. When complete, it will be the largest restaurant deployment yet for payments via near-field communication (NFC) technology and comes on the heels of the wallet provider’s rebranding from Isis, the name it had used since its emergence in 2011.

But lost in the immediate news about Subway and Softcard was the role of Paydiant Inc., a Newton, Mass.-based technology startup that began working on a mobile app for Subway about a year ago. While the app, which has been available now for about three weeks, functions as a payments wallet, Paydiant sees no competitive issues with Subway’s decision to adopt Softcard.